Be The Best: Use the best, most reliable components and equipment, not the cheapest. Give Remarkable Service: Every interaction will leave a mark. Make it positive and memorable, so much so that the client will tell their friends and family. WOW the client with our actions. Honor Our Commitments: Follow through with what we say we are going to do; earn the clients trust. Develop Lasting Relationships: When making a decision, make the choice that will develop a lasting relationship. Reputation is more important than revenue.